July 16, 2009

- Revisit your marketing plan...

The first step in creating a recession-proof marketing plan is to reassess your defined goals and budgets.

Ask yourself this question: will your current marketing activities drive enough customers to your business to meet sales targets? If not, you may need to update your marketing plan based on realistic goals within the current climate.

There are five key strategies to consider when reviewing your plan:

• Expand your customer base
• Expand your products and services
• Nurture your existing customer base
• Raise your profile
• Keep marketing!

Good luck recession-proofing your business!