Web Marketing Forum

Posts with tag 'web marketing'

June 15, 2009
- web design and marketing for SALES!

Sure anyone can build a website now adays. This is why hiring the right web designer is more important than ever. Some interesting Facts about the internet:

Netcraft said there were 186,727,854 at the end of December 2008, which translates to an increase of 1.56 million sites in November 2008 and to an increase of 31.1 million over December 2007.

So that means, every day about 60,000 websites are created?! So the bottom line is -- what are you doing to stand out?

Before starting a large web marketing campaign I test my target audience. I test an ad, conversion of that ad and sales -- sometimes before I even have the product or service ready. What should be tested? Layouts, colors, designs, and most important -- Calls to action!

For example, while helping with SEO for a client we found that the words 'Learn more' converted at a much higher percent than 'Contact Us'
Before investing tons of money in SEO and social media optimization, budget money on a great design -- and then tweaking the design using pay per click marketing. You can also begin the SEO process early as well -- because SEO is always building on itself. I believe in a phased approach:

1) Get a great design
2) Get feedback and test your design and calls to action using PPC
3) Start an agressive SEO campaign with a great SEO company
4) Make sure you have analytics installed -- every month make adjustments based on what's working!


May 21, 2009
- Using Twitter to Market your Business

Well I must say as more and more businesses sign up on Twitter, it naturally becomes more of a marketing tool... The content of the micro-blogs seemed personal at first -- twitter was never designed for business... But twitter is being used more and more for getting out your marketing messages.

The mistake business owners make is using it to SPAM other people or they only tweet about their business and they don't connect first on a social level.

I think a good rule of thumb is tweet about your business 1 out of 4 tweets you send. Here are some things to tweet about the other 3 out of 4 times:

1) Ask a question -- business or personal
2) Tell people where you are in the world or what you are doing
3) Review another business
4) Re-tweet useful tweets
5) Send advice or useful blogs on as links...


Finally, when you are tweeting about your company make sure it isn't just about the sale that expires this week. Instead imagine that everyone following you is a family member or friend. Ask them if they know anyone who could take advantage of the last week of the sale at your company. Ask them if they know anyone in your area or industry of focus.

Continue to make connections on twitter...



tags
archives
  • June 2009 (3)
  • May 2009 (1)
    • Sponsor:  Search Downtown Denver Condos for sale, Castle Rock Condos for sale

    Things to do on buzzherd: Professional Networking | Get A Custom Branded Website |  Custom Design A Blog | List Your Company in the Business Directory | Join Networking Groups |  Find Networking Events | 

    Denver Business Networking & Business Marketing Tools | Minneapolis Business Networking & Business Marketing Tools | Portland Business Networking & Business Marketing Tools |

    copyright 2008-2009 buzzherd llc - business networking & business marketing tools