Some key elements
September 21, 2008
I just finished reading (literally) , Meatball Sundae, by Seth Godin. This is a Phenomenal book.
If you're trying to market anything really, and you haven't read meatball sundae, you're behind. I don't care what kind of title you have accompanying your name, read it.
Seth identified 14 trends that make up this "new marketing" e-wave. The wave that we all need to be on, the wave that this site is attempting to capture. Seth says that companies need to be on-board with at least some of these new trends to capitalize on the new marketing.
Network Marketing is a fantastic business model to utilize these trends with. Especially Zrii. Reading this book helped cement some of the ideas i've been thinking of, and these trends are right in line with what we are doing.
Here are the trends i identified most relevant to Zrii. Read the book and tell me if you think I'm on par.
1. Stories spread, not facts
If you're trying to market anything really, and you haven't read meatball sundae, you're behind. I don't care what kind of title you have accompanying your name, read it.
Seth identified 14 trends that make up this "new marketing" e-wave. The wave that we all need to be on, the wave that this site is attempting to capture. Seth says that companies need to be on-board with at least some of these new trends to capitalize on the new marketing.
Network Marketing is a fantastic business model to utilize these trends with. Especially Zrii. Reading this book helped cement some of the ideas i've been thinking of, and these trends are right in line with what we are doing.
Here are the trends i identified most relevant to Zrii. Read the book and tell me if you think I'm on par.
1. Stories spread, not facts
- Zrii is built around a phenomenal story. And people are seeing huge success by being the messenger, not the message, or spreading the story
2. Need for authenticity, as the number of sources increases - In a heavily scrutinized industry, authenticity is key, Zrii is one of the most transparent businesses out there due to the quality of our leadership
3. Direct communication between consumers and consumers - Zrii is very much a "grassroots" product, it's spreading like wildfire from yoga studios and holistic practitioners, to business men and single mom's. In network marketing, client interaction is KEY.
4. The shifts in scarcity and abundance - Our business model is an abundance generator. We only succeed unless everyone succeeds, think about that. We exist to eliminate scarcity, and make people rethink what they're capable of.
5. The triumph of big ideas - People in Zrii are big thinkers, our leadership consists solely of big thinkers, of visionaries, the idea of Zrii and the story behind it is a triumph of a big idea. That's why we are the fastest growing company in the entire industry. Numbers don't lie, and Bill Farley does not think small.
6. The shift from "how many" to "who" - I don't know about you, but in my business, i'm all about quality vs. quantity. I'm not looking to fill a room with as many bozo's as i can find. Zrii is not aimed for the middle of the market. I only want people of purpose, people of passion, of vision, or at least somebody with the cobblestones to know what they want out of life. "how many" to "who" indeed.
7. New gatekeepers, no gatekeepers - Network marketing has always had this advantage. The only gatekeepers we have to get by are ourselves. To muster the courage to talk to someone, to gain focus to follow up, to read. In this industry there are not corporate walls to break down, no grumpy receptionist, only the coward within us. The new gatekeepers Seth is referring to in his book is precisely the same. Now instead of getting past a record company's receptionist, we just have to find a way to top the charts on youtube, to spread an idea through individuals.
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